CASE STUDY: 866SaniClean

How We Increased 866SaniClean’s Inbound Calls by 180% Using a Data-Driven Marketing Strategy

Client Overview

Business: 866SaniClean
Industry: Cleaning / Sanitation Services
Location: USA

866SaniClean provides professional cleaning and sanitation services, operating in a competitive space where visibility and trust are critical for generating consistent leads.

🚨 The Problem

The Problem

Before partnering with RankUpFaster, the business faced:

❌ Low inbound call volume
❌ Poor conversion from website traffic
❌ Inefficient marketing spend with unclear ROI
❌ Lack of data tracking and optimization

❌ Inconsistent lead flow

Result: Unpredictable growth and missed revenue opportunities

🎯 The Goal

- Increase inbound calls and qualified leads
- Improve marketing ROI
- Build a data-driven lead generation system
Optimize conversion across all channels

⚙️ Strategy & Execution

We focused on building a performance-driven marketing system designed to maximize results.

1. Data Tracking & Analytics Setup

Implemented call tracking systems
Set up conversion tracking (calls, forms, clicks)
Integrated Google Analytics + tracking tools
Identified highest-performing channels

This allowed us to make data-backed decisions, not guesses

2. Local SEO Optimization

Targeted high-intent keywords:
- “Sanitation Services Near Me”
- “Commercial Cleaning [City]”
Optimized website pages for search rankings

Improved on-page SEO structure

3. Google Business Profile Optimization

Enhanced profile for maximum visibility
Optimized business categories and services
Added high-quality images and updates

Increased engagement signals

4. Google Ads Campaign Optimization

Built highly targeted ad campaigns
Focused on high-converting keywords
Optimized ad copy for call generation

Reduced wasted ad spend

5. Website Conversion Optimization

- Improved landing page structure
- Added strong CTAs:
  - “Call Now”
  - “Get a Free Quote”
- Simplified user journey

6. Continuous Optimization

- Weekly performance analysis
- Adjusted campaigns based on real data
- Focused on scaling what worked

Results (Within 90 Days)

Results

🔥 180% increase in inbound calls
🔥 Significant improvement in lead quality
🔥 Higher conversion rates across campaigns
🔥 More efficient ad spend (better ROI)
🔥 Consistent and predictable lead flow

Client Testimonial

Owner 866SaniClean

“Affordable, transparent, and always available. Our calls went up 180% with their data-driven approach.”

Seize the digital spotlight and boost your business with RankUpFaster.

Customer Support

info@rankupfaster.com